Problem #1

There was an existing pilot application however the design had no consistency in terms of UX UI and was seperate URLs all together.

Each time a user used a report they would have to book mark the url and be familiar with the interaction.

SOLUTION TO PROBLEM 1:
Created a consistent framework that provided navigational hierarchy, Kroger branding and consistent placement of key components for the reports. This resulted in a more intuitive easy to use framework. We eventually were able to create 1 URL resulting in a full experience that was intuitive and efficient for our users.

Problem #2

Users needed one application to be able to track produce from the day it was picked to the day it is received to the customer.

This was what they were calling their “Fresh Initiative.” Currently users were manually creating reports from existing backend systems.

Causing time, effort users did not have and frustration on their day to day.

APPROACH TO PROBLEM 2 (First Step framework test)

CONDUCTED UT

Findings: 70% of users did not know how to use PBI efficiently. Note there were many hidden gestures and experiences that unless you know the platform (Microsoft PBI) in advance you would struggle with using it.

RESULTS TO PROBLEM 2
We created a video tutorial section in the help section to provide training for users that were unfamiliar with the platform. Note- PBI had some challenging UX that we could not work around as a result this training was extremely helpful.

Also researched the Microsoft AI feature and realized it will help us to provide data in its natural language directly to our users. We added this as an additional screen.
At the time we had to create both help centers as seperate navigation howeverr in the future wanted to consolidate into a tab view for better navigation.

RESULT: Increased usability and user efficiency by 50%

USE CASE 2 (continued discovery)
Conducted discovery to understand what users wanted to see from each report.
Users were trying to track FRESHNESS FROM THE DAY THE PRODUCE WAS PICKED TO THE DAY IT ARRIVED TO THE CUSTOMER. Users had to manually create presentations to share with vendors and internal teams to track freshness. This took much time and effort from the various user groups and was frustrating.

SOLUTION: By conducting discovery sessions with the user groups to understand what users wanted. As a result we were able to created a staged lifecycle that carried each data point among each the stage, based on the produce’s freshness. We also needed to create a way that allowed user to see at each stage where the produce was falling short using iconography and color. Phase 2: Users would be able to make this report interactive at each stage and do a drill in to find further information as to the why the produce was falling short.

RESULTS

  • Increased business revenue by 37% by allowing users to see at what stage of the lifecycle product was falling short

  • A 50% increase in users time and efficiency by having all the data in one report, avoiding manually creating reoprts.

USE CASE 3 (Aging User groups)
Conducted discovery sessions with users to understand what they wanted from the aging report we did not have. Initially they were finding data manually to track aging for enterprise and division. Based on our discovery sessions we resulted in needing 2 reports that showed Aging at the Enterprise and Division level AND a Rejection report following suite.

  • RESULTS:

    • Increased business revenue by 25% by having the ability to have real time data in the hands of users to make efficient aging decisions based on vendor impact

    • Increase in usability and user time and efficiency by 50% by elliminating users having to create reports manually

Want to see more use cases ? Contact me directly asmith@smithdezign.com