This discovery example is specifically from Kroger. Below is the problem statement and my approach. Download the Presentation as well below.
The problem
We new there was a problem. We were running out of space and had to create data visualization that defined the who and the what.
Download Discovery Presentation
Solutioning
Conducted a A/B/C Usability Test to our super users. Based on the answers and our discovery session were able to get some solidified answers in terms of Data Hierarchy. This allowed for a more intuitive efficient user experience.