https://www.smithdezign.com/presentations-2-1 daily 0.75 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1640835892403-UQ98A04WC9RMVF1GKV0Y/Screen+Shot+2021-12-29+at+10.44.16+PM.png Presentations (Copy) https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/f85c9aa5-3fb6-4213-9e7f-1685f22a535a/%401xUX+Agile+Presentation.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/5b3ce622-f7b8-4c21-85bd-a1aeef23004b/%401xJOurneyMap.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/57ac6e9e-4409-4df5-9da8-fab487ffb68a/AppLauncherCocver.png Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/3ba44824-7acf-42ba-8221-92d47302e2d3/%401xGLobal-Heuristic.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/kroger-b2b-fresh daily 0.75 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6bb2d034-a452-4312-bef0-b7adcbf92125/Screen+Shot+2025-06-29+at+8.21.44+PM.png Kroger B2B Fresh https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c9f75e57-3e1f-4dc5-91c7-724390100592/Old+framework.png Kroger B2B Fresh - Problem #1 There was an existing pilot application however the design had no consistency in terms of UX UI and was seperate URLs all together. Each time a user used a report they would have to book mark the url and be familiar with the interaction. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/251c801e-22e2-4d90-bcbf-826a81d73ef3/Kroger+Design2.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d0745929-0c38-491c-8507-0c30f900d006/Personas.png Kroger B2B Fresh - Problem #2 Users needed one application to be able to track produce from the day it was picked to the day it is received to the customer. This was what they were calling their “Fresh Initiative.” Currently users were manually creating reports from existing backend systems. Causing time, effort users did not have and frustration on their day to day. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/72e1f93c-08b2-4cce-befd-b5fcf0d4c1d1/person-oncomputer.jpg Kroger B2B Fresh - CONDUCTED UT Findings: 70% of users did not know how to use PBI efficiently. Note there were many hidden gestures and experiences that unless you know the platform (Microsoft PBI) in advance you would struggle with using it. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6a42a784-f733-4664-a0ac-202a0e51834c/Help.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/98f248b8-ca6a-43d1-b1b7-e4c1bb0223e2/AI.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/545deec2-31c1-44ee-8291-f1dbbdfe9611/Comparison+Metric.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b33314c6-9acc-4650-97e8-0a1860c7c903/CDoFS-4.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b23e303a-1cd1-436a-a9ad-f6b9e9e6c194/Aging.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/de71b0c9-fa5b-4021-98c4-145f52d40818/Aging-Final.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c9f75e57-3e1f-4dc5-91c7-724390100592/Old+framework.png Kroger B2B Fresh - Problem #1 There was an existing pilot application however the design had no consistency in terms of UX UI and was seperate URLs all together. Each time a user used a report they would have to book mark the url and be familiar with the interaction. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/251c801e-22e2-4d90-bcbf-826a81d73ef3/Kroger+Design2.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d0745929-0c38-491c-8507-0c30f900d006/Personas.png Kroger B2B Fresh - Problem #2 Users needed one application to be able to track produce from the day it was picked to the day it is received to the customer. This was what they were calling their “Fresh Initiative.” Currently users were manually creating reports from existing backend systems. Causing time, effort users did not have and frustration on their day to day. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/72e1f93c-08b2-4cce-befd-b5fcf0d4c1d1/person-oncomputer.jpg Kroger B2B Fresh - CONDUCTED UT Findings: 70% of users did not know how to use PBI efficiently. Note there were many hidden gestures and experiences that unless you know the platform (Microsoft PBI) in advance you would struggle with using it. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6a42a784-f733-4664-a0ac-202a0e51834c/Help.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/98f248b8-ca6a-43d1-b1b7-e4c1bb0223e2/AI.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/545deec2-31c1-44ee-8291-f1dbbdfe9611/Comparison+Metric.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b33314c6-9acc-4650-97e8-0a1860c7c903/CDoFS-4.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b23e303a-1cd1-436a-a9ad-f6b9e9e6c194/Aging.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/de71b0c9-fa5b-4021-98c4-145f52d40818/Aging-Final.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/about daily 1.0 2026-05-25 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1738928259353-BK5HQKPCZW732BNA18C2/me1+copy.jpg Home - me1 copy.jpg (Copy) https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/5ad7219a-2576-4f8d-b294-32efa467681b/1000043373.jpg Home - Welcome! I’m Allison J. Smith, a Lead UX | Product Designer with over a decade of experience crafting innovative, user-centered solutions in fast-paced, often ambiguous environments. My work has primarily focused on SaaS enterprise platforms, where I’ve led strategy, research, and end-to-end design for complex systems across industries such as logistics, healthcare, pharmaceuticals, and government contracting, including work with the U.S. Army. A defining strength of my background is the intersection of design leadership, education and ability to strategize the process. I focus on the initial goals along with creating roadmaps for the bigger picture. With a Master’s degree in Art and Digital Design Education, I’ve not only practiced design at the highest level — I’ve taught it. My experience teaching has equipped me with a unique ability to break down complex methodologies, facilitate strong team collaboration, and elevate design maturity across cross-functional teams. In roles at companies like UPS and Kroger, I’ve led entire product lines, guided product teams in lean, agile environments, and championed design thinking across organizations. Whether launching MVPs or scaling enterprise solutions, I bring a deep understanding of user needs, a passion for design excellence, and a collaborative approach that drives both usability and business growth. · Product Strategy · UX Research · Complex Systems · Agile Teams · Enterprise Workflow Review my work, and if you are interested in contacting me directly, I can be reached at: asmith@smithdezign.com. https://www.smithdezign.com/contact daily 0.75 2026-05-25 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/3459d591-863e-482d-96d7-eec967094d21/20250205_174144.jpg https://www.smithdezign.com/store daily 0.75 2025-09-30 https://www.smithdezign.com/folio daily 0.75 2026-05-25 https://www.smithdezign.com/folio/asmith-testimonials-aawcf monthly 0.5 2025-09-30 https://www.smithdezign.com/folio/print-7zpfp monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/92d1561a-7ad0-4cb7-b693-0f4ad116998c/%403xLearninf+Allty+Campaign.png Folio - Graphic Design and More - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/8acae928-251b-4e90-bd28-5bbb42dda8db/Screen+Shot+2021-12-30+at+1.09.41+AM.png Folio - Graphic Design and More - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/4057b71a-1687-4bef-8403-9e113a83f22b/Screen+Shot+2021-12-30+at+12.00.56+AM.png Folio - Graphic Design and More - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/0b20af4a-f672-4841-8557-c15b078a39b5/%401xLoopRNation+Campaign.png Folio - Graphic Design and More - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/folio/packaging-ybzzn monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6b2dc24a-2325-4931-b95c-05aacf6fda1e/%402xStor-All.png Folio - Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/folio/app-launchers-gw5kx monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1632016195846-J06F27GJ33DMB35OA4T1/GPD1.png Folio - App Launchers - GPD App Launcher Using the UPS style guide and context of the application we are currently in progress of creating a template for all App Store icons. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1632016333948-MQD6XAGIGN5J85VIXXJO/App+Icon+Designs+V2+Copy4.png Folio - App Launchers - Access Point App Using customer facing style guide using our template we will be selling the following to our upper management for final approval along with working with branding. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c47d49b6-3c5a-4a05-8700-7f433b2f3291/GSL1.png Folio - App Launchers - GSL: Global scan & Link Following the same template however, this is again work in progress and not in its final stages. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/f3849327-2ad2-4c73-a913-20bf70dc5a47/AppLauncherCocver.png Folio - App Launchers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/folio/presentations-yg4l6 monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/32634eac-10ee-4afd-9b52-6ff5a47a6d44/Screen+Shot+2025-05-26+at+5.30.19+PM.png Folio - Presentations - Qualitative AnalySis Analyzing Qualitative UX Data and Reporting Insights from Nielson Norman Certification Course Click Here for Presentation https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/f85c9aa5-3fb6-4213-9e7f-1685f22a535a/%401xUX+Agile+Presentation.jpg Folio - Presentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/5b3ce622-f7b8-4c21-85bd-a1aeef23004b/%401xJOurneyMap.jpg Folio - Presentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/57ac6e9e-4409-4df5-9da8-fab487ffb68a/AppLauncherCocver.png Folio - Presentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/3ba44824-7acf-42ba-8221-92d47302e2d3/%401xGLobal-Heuristic.jpg Folio - Presentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/folio/ux-research-xf3mb monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d2c0cc2f-4a91-4b8a-9351-446f26429416/Screen+Shot+2025-06-09+at+4.46.09+PM.png Folio - UX Research - Qualitative Research From my course studies at nn/G I was able to present and practice on going qualitative research tactics at Kroger and into my career. Presentation Here https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c60e25d2-a5ed-4faf-be19-f34515fce536/Screen+Shot+2025-06-09+at+4.57.43+PM.png Folio - UX Research - FIELD Research Conducted Field Research at UPS’s warehouse for their Smart Technology | Smart Facility Presentation Here https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/f2743cef-5afe-4980-ac28-fd95695f2c00/Screen+Shot+2025-06-09+at+4.52.08+PM.png Folio - UX Research - Discovery sessions Conducted discovery session with the Kroger team and user groups. Presentation coming… https://www.smithdezign.com/folio/winston-1-52xjc monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/38d9e4e6-100c-4aa2-ac24-b1ae8c02eb8d/Asset+2%403x-8.png Folio - B2C: Winston Insurance Portal - The Problem The existing legacy framework was old and outdated. Overall customers were confused on how to navigate the overall portal system. It lacked an engaging experience and no details on context of areas of the portal users may need help with and much more. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/3a132b18-47d9-4720-8541-bcaae5ab4d34/Screen+Shot+2025-07-07+at+10.41.23+PM.png Folio - B2C: Winston Insurance Portal - My Process I conducted a heuristic evaluation over all of the system to better understand the gaps and loop holes. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/e5ae5249-4513-4869-ac50-832eb0ea3619/whiteboard3.jpg Folio - B2C: Winston Insurance Portal - Continuous Discovery Sessions Worked with Chief of Sales, Chief Technology Officer and Marketing to establish workflows that were intuitive and better experience for users. These sessions were on going, with many whiteboard sessions and Low fidelity tests. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/83c2a7c9-b5aa-4c1b-b17c-5bd9f418ea0a/Screen+Shot+2025-06-29+at+10.10.19+AM.png Folio - B2C: Winston Insurance Portal - Results Created a more intuitive clear framework that walked users through the insurance portal system in a easy and intuitive way. Increased sales by 50% and user efficiency by 35%. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/fda565b8-1a9c-4140-8e61-794409985151/Winston-01.png Folio - B2C: Winston Insurance Portal - Insurance Home Worked closely with executives and stakeholders to design system that had both the branding an intuitive layout for users. With a animated hero, and using a stepped navigation system users were able to navigate through the system and select insurance they need with ease. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/18445aab-fb3c-4636-9fd9-97c8face7acf/Winston-02.png Folio - B2C: Winston Insurance Portal - Data Hierarchy For each step in the journey we worked closely to develop data hierarchy that was clear and concise to users breaking down information from primary, secondary and tertiary categories. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/99f64de3-5492-4762-a452-ad56ba2f5e95/Winston-03.png Folio - B2C: Winston Insurance Portal - Modal design Created easy to read modals, with a character I came up with called Savvy Sally to help users through the system. The goal was to keep them engaged and help them through each step of the insurance selection. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/af53f42d-90fb-48b5-8b89-97ff8a864299/Winston-05.png Folio - B2C: Winston Insurance Portal - Sally walk throughs Sally modals with tool tips to explain the insurance content to help users with decision making. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/13dda9b5-b403-4716-9609-595a14470cb1/Winston-08.png Folio - B2C: Winston Insurance Portal - Beneficiary view Overview of user beneficiaries with card view concept. Ability or users to view as a whole and edit each if needed. Using card design and color to differentiate the immediate family vs. important ppl. https://www.smithdezign.com/folio/kroger-b2b-fresh1-5a27h monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/aa0d2353-5b94-43f9-bb6a-264b07a870a5/Old+framework.png Folio - B2B Kroger Fresh Initiative Dash - Problem #1 The pilot application had no user experience consistency. Additionally the reports were all seperate URLs, causing challenges with bookmarking, and users forgetting where bookmarks were etc. This caused overall frustration for users, along with a lack of trust of wanting to use the application overall. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/db040081-3502-4d75-a67e-0573f46a8b26/AoP-Enterprise.png Folio - B2B Kroger Fresh Initiative Dash - Solution I collaborated with our Product Engineers to better understand the limitations of the framework. From there I designed a application that had data hierarchy for all reports within the navigation and consistent placement for filtering and data metrics. INCREASED USABILITY AND BUSINESS REVENUE BY 40% https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1127814d-1080-42a8-8b23-7c5f2e0c36b5/RejectinRate.png Folio - B2B Kroger Fresh Initiative Dash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d9e11e20-dafa-4d77-b078-0cd9b0e3e734/AgeofProduct.png Folio - B2B Kroger Fresh Initiative Dash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/eb4e31b9-1c5e-404c-9238-dce6ad044f84/Kroger-Video.png Folio - B2B Kroger Fresh Initiative Dash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/545deec2-31c1-44ee-8291-f1dbbdfe9611/Comparison+Metric.png Folio - B2B Kroger Fresh Initiative Dash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d950a2ea-dfe2-4272-ab9d-46bbf29cb7ce/NewCDOFSLifecycle.png Folio - B2B Kroger Fresh Initiative Dash - Solution Working closely with our engineers and user groups we were able to develop a report that tracked the produce lifecycle from the day it was picked to when it got the customer, in one framework and in one report. Additionally we were able to highlight areas that were follow off in terms of freshness where users were able to drill in further to find the problem. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d950a2ea-dfe2-4272-ab9d-46bbf29cb7ce/NewCDOFSLifecycle.png Folio - B2B Kroger Fresh Initiative Dash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b23e303a-1cd1-436a-a9ad-f6b9e9e6c194/Aging.png Folio - B2B Kroger Fresh Initiative Dash - Discovery (Aging Report) Users were trying to track Enterprise, Regional and DC views on Aging. Again users were trying to find the data from various systems and making their own graphs from their findings to present to internal teams and vendors. This resulted in frustration on users behalf taking much time and energy out of their other tasks needed for their job. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6f4ff9e2-4fb6-43f1-a0a9-14d0a5e67847/AoP-Enterprise.png Folio - B2B Kroger Fresh Initiative Dash - Solution (Aging Report) Worked with the users to better understand their needs and what they wanted to see. Resulted in 2 reports one Enterprise for Aging and another for rejection rates. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1127814d-1080-42a8-8b23-7c5f2e0c36b5/RejectinRate.png Folio - B2B Kroger Fresh Initiative Dash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d79e64bf-eea8-48a2-9361-e69b8a246aa5/productteam-collab.jpg Folio - B2B Kroger Fresh Initiative Dash - Discovery (AI Co-Pilot) Our product team conducted usability testing on the copilot feature in Microsoft PBI and realized we could use this to help users with quick accurate answers for their business needs. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/9c6966ef-b0f3-4370-851a-db18bc04bbbe/AIScreenDemo.png Folio - B2B Kroger Fresh Initiative Dash - Solution Working together with the product team we created a AI Intelligent Search page that used the copilot feature to help users get quick answers to their questions. Each parent report had this feature and were able to track frequently asked questions and display them in the UI as well as be able to obtain new questions users had. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/da8d73d3-6551-42de-9562-ef522a4b715e/AI-1.png Folio - B2B Kroger Fresh Initiative Dash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/fec936a6-16ef-40c2-a340-03c66522634e/AIHelpCenter2.png Folio - B2B Kroger Fresh Initiative Dash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/folio/smart-mobile-4ng3l monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d0e52b20-12f1-4cda-af53-5e533181fd2d/WebSlide1.png Folio - B2B: Managing Mis-loads: Web Smart Tech - The Problem Operation Managers did not have a web application that was able to feed the mis-loads in one application. We created a web application that was a 1 stop shop to allow managers to see where the mis-loads were based on position and address them in real time. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/ed28bd2b-96c2-4a5e-aa4d-73e3de3424fe/Slide3.png Folio - B2B: Managing Mis-loads: Web Smart Tech - Solution Created 1 web application that was able to read the mis-loads IN REAL TIME. Users were able to catch the problem before it was too late by being able to see the misloads based on position and loader responsible. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d46b478c-bfc4-41df-b8d6-2167e61b9f99/Research+design.png Folio - B2B: Managing Mis-loads: Web Smart Tech - My Role Conducted user and field research by working with product owners, and operations managers to understand the needs and create final solutions that met user needs. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/534e92a2-101d-406f-bd21-9ebc033aeee9/Slide4.png Folio - B2B: Managing Mis-loads: Web Smart Tech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/7562419d-2d2e-45a0-8139-9c2c065e9ada/Final.png Folio - B2B: Managing Mis-loads: Web Smart Tech - RESULTS Increased user time and efficiency by 50% by having the ability to track mis-loads in real time and manage them all in one framework. By being able to track loaders work quality increased their quality by over 30%. https://www.smithdezign.com/folio/ups-smart-technology-application-ly88b monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/7e4d4eab-e74a-49c5-935a-180c6849a372/Slide1.png Folio - B2B: Mis-loads: Mobile Smart Tech - The Problem Users were not able to be able to track mis-loads which was affecting business revenue and customer satisfaction. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/dd17de8b-cfda-43c0-81bb-d58f7d286a73/Slide2b.png Folio - B2B: Mis-loads: Mobile Smart Tech - SOLUTION Created a mobile application that fed the new mis loads from the wearables, into loads onto the mobile device. This allowed real time data to be fed and loaders to resolve the loads in a timely fashion. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/449d1c58-f3b3-43c1-9341-16a23572eadb/Research+design.png Folio - B2B: Mis-loads: Mobile Smart Tech - My role I conducted field and user research as well as prototyped all designs. An iterative process working closely with managers and product owners. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/3672fed5-b967-43cc-b5f5-e4ce1471c17c/Loader.png Folio - B2B: Mis-loads: Mobile Smart Tech - The Problem Users did not have a good way to manage mis-loads sometimes missing the scan before it was too late. It was a combination of time and trying to get the packages on the car in time for delivery and the devices not reading properly. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/7fab191f-87f6-490a-bb03-44bf57356e16/Wearables.png Folio - B2B: Mis-loads: Mobile Smart Tech - Field Research I conducted field research to understand how users were using the new RFID wearables and how that read into pilot application to understand some of the loop holes with smart wearables and device. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/a7104eda-1832-4129-b883-94229f3b23e4/Wand+and+pilot.png Folio - B2B: Mis-loads: Mobile Smart Tech - Field Research Results Users were concerned with wearables, both with electric waves “getting in their blood stream”, and the wearables were sometimes uncomfortable to wear. The mobile device sometimes missed scans which could cause a mis-load causing serious problems. If mis-load was miscounted, and on the truck it would delay operations time and efficiency. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/ad8b0197-f1d8-468e-897a-6662c0949f60/Slide2.png Folio - B2B: Mis-loads: Mobile Smart Tech - The Goal We worked with the business and stakeholders to design a mobile application that was more intuitive than the pilot, with additional features to help drive the smart technology initiative. The goal was being able to have loaders wear the wearables and have the data automatically fed to the mobile device. Users then could manage loads and misloads in one application making it easier to manage in real time. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/31bc3bf8-1d06-4489-8cb9-5aefe170f4c3/FINAL+RESULTS.png Folio - B2B: Mis-loads: Mobile Smart Tech - App Results By creating a one stop solution that used wearable devices to scan packages, and fed into mobile device in real time: https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/792dceda-3b2d-497b-a88a-43cd625b17f0/Screen+Shot+2025-05-04+at+1.36.30+PM.png Folio - B2B: Mis-loads: Mobile Smart Tech - MANAGE LOAD Types Users had the ability to manage different type of incorrect loads through the mobile device to ensure proper packages were properly managed prior to route. Click here to experience walkthrough https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1f07b3c1-ab0a-4013-8325-0e408095273e/Manage+Scans.png Folio - B2B: Mis-loads: Mobile Smart Tech - MANAGE MISLOADS Users now had a quick and easy to efficiently resolve misloads in one application within the load itself to track it quick and easily all in one application. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/506a52f3-eccb-4e23-b740-78cf223c9edd/Screen+Shot+2025-05-04+at+1.24.19+PM.png Folio - B2B: Mis-loads: Mobile Smart Tech - Load SETUP Users now had the ability to setup loads on the mobile device prior to scanning packages with the option of also tracking the mis-loads. Click here to experience walkthrough https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/4f45fede-fb72-4ced-99db-5f36c044c51a/Screen+Shot+2025-05-04+at+1.52.12+PM.png Folio - B2B: Mis-loads: Mobile Smart Tech - Metal Tag Audit Created a metal tag audit option for both packages and vehicles. This helps track all assets that UPS is carrying which allows users to manage its extensive inventory and minimize losses due to theft or damage. All the following saving business inventory and customer satisfaction. Click here to experience walkthrough https://www.smithdezign.com/folio/scan-and-delivery-mobile monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/55093df9-44c4-4e9b-8fea-168bf1efcc89/Driver.png Folio - B2B: Scan and Delivery: Mobile - The Problem Use case 1: UPS delivery and scanning for operations in Europe did not have a mobile device that had both the ability to scan packages and an itinerary feature where users could link packages to the itinerary and deliver to route. Use case 2: There was NO APPLICATION providing routing for drivers. Drivers were using their own devices to find routes, sometimes not able to find because it was extremely rural. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d9a549c8-bb9f-43d6-ae68-19842d6c701b/Screen+Shot+2025-06-28+at+5.09.02+PM.png Folio - B2B: Scan and Delivery: Mobile - Field Research There was some research done in the EU as a point of reference. . We were able to use the findings as a leverage point. Click Here for Presentation https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/986b7ab0-334d-4b95-b127-66df399bf692/Pilot.png Folio - B2B: Scan and Delivery: Mobile - Reviewing Legacy + Pilot Reviewed the existing pilot to be able to drive some of the user requirements and get with management responsible for the business requirements and user needs to discuss needs. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c055b314-303d-41a4-b2f8-403b0c084e27/Slide4.png Folio - B2B: Scan and Delivery: Mobile - User Flow Process Working with management and product owners to design from the top down. Overall we worked on 2 main features for the application. Scan 2 Car + Itinerary. Previously users had to use multiple devices for scanning, delivering packages! https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/0cd5c956-e744-479f-9ad4-a82499a63f2e/Slide6.png Folio - B2B: Scan and Delivery: Mobile - Scan to Car Feature Users had the ability to now scan and manage packages based on the package details. Click Here for Quick View https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/e58f3570-21e3-47c0-a072-a386ffe79387/PackageDetails.png Folio - B2B: Scan and Delivery: Mobile - Package Details Each package had specific details and dimensions. I created iconography for each package detail including (and more). Click Here for Quick View https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/765dee45-1e5a-4ee1-a57b-8fcdc6c527df/Slide8.png Folio - B2B: Scan and Delivery: Mobile - Routing User NOW had the ability to review routes and swipe to access routing feature. Feature they did not have prior and helped increase users time, efficiency and business revenue. Click Here for Quick View https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/77af846c-8972-4aea-96cb-20c47ae9edbe/Slide9.png Folio - B2B: Scan and Delivery: Mobile - Delivering stops Users had the ability to click on the route and deliver and edit the route details if needed. They also were able to change route location. Very helpful as sometimes the routes were not exact and we were collecting data for future routing. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/40ec9c95-6f81-43e0-82fa-ca9fa5b30926/Slide12.png Folio - B2B: Scan and Delivery: Mobile - Notifications Users had specific stop notifications where they were able to take action right away to ensure stop would be completed correctly. In this use case you see COD. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/105f7f7a-f94d-49db-bf99-a644de0ab783/Slide13.png Folio - B2B: Scan and Delivery: Mobile - 2-Way Messaging We also created a 2 way messaging service. This allowed users to quickly and efficiently communicate to managers any challenges during their route. This allowed a more streamlined routing process and increased users and operational efficiency. https://www.smithdezign.com/folio/ups-web-e9kyb monthly 0.5 2026-05-25 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6e5af8d3-e24a-4b9b-8210-7f9039ff19a3/UPS+Manager2.jpg Folio - B2B: Managing Operations EU: Web - The Problem The existing framework to manage operations for UPS Opts Managers was old, out dated and a challenge for new users to understand the dated framework. It needed an entire modernization, with a more intuitive experience and new technology following suite of the new mobile application deployed. The outdated framework was causing extra time and energy on users behalf causing a slew of challenges for their day to day. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/66bf1c5c-148a-4c24-a591-c62eed033c31/user-research.jpg Folio - B2B: Managing Operations EU: Web - MY ROLE As Lead Designer I was able to do a full redesign of the legacy system and increase users time and efficiency by over 40% with more intuitive and less lag experience. Additionally with the new features we were able to increase business revenue by over 35%. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/e1168439-6f72-4b0c-9b60-100e14185a8a/Screen+Shot+2023-06-05+at+6.59.16+PM.png Folio - B2B: Managing Operations EU: Web - My Process First I reviewed the existing legacy system and screens with our Users and Product Owners. Next I developed a sitemap where we made a plan to consolidate screens, build a navigational hierarchy. Next we developed timelines for each feature / section to provide to upper management on expected deployment timelines. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/66bf1c5c-148a-4c24-a591-c62eed033c31/user-research.jpg Folio - B2B: Managing Operations EU: Web - Observation (Legacy) Reviewed the existing legacy system with users to understand over all E2E workflows and loopholes. I recorded these calls as a point of reference to ensure I did not mis a thing. This effort was a combination of observation, and discussions on what they wanted out of the new framework along with having the system accessible for my own heuristic reviews. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/e4f37b66-3cfe-4603-a9e5-6d71eea8d606/Navigation.png Folio - B2B: Managing Operations EU: Web - Framework Hierarchy Design Created a hierarchy for navigation along with a consistent header bar. QUICK VIEW https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1e40ac15-83a0-440b-ad1a-bf3eea82c390/GPD-UserAdmin1.png Folio - B2B: Managing Operations EU: Web - Clear User Permissions Based on admin rights, users would have editing capabilities. QUICK VIEW https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b7437e68-d89f-41c0-bbc8-d2df713a82a7/Group+633136.png Folio - B2B: Managing Operations EU: Web - New Routing View Users were able to manage routes based on role. This feature was nonexistent in the legacy application. Noe users had a clear concise way to view and manage routes for that operation in a clear concise fashion. QUICK VIEW https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/430770ce-ac67-4031-8888-58a5da4bf8a9/form1done.png Folio - B2B: Managing Operations EU: Web - Legacy Forms Legacy forms were long, no data hierarchy, no visualization. Users had to continuously scroll to the bottom to fill out and find CTAs for submittal. Unless you understood the legacy system you could run into multiple issues and challenges. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/bfe10534-b587-49c2-88a8-b5dbb0762080/map.png Folio - B2B: Managing Operations EU: Web - Form Resolution Working with our user groups we established clear forms, with hierarchy to walk users through the data needed to fill out. The new design resulted in a easily identifiable form to easily fill out saving users time and making the experience more efficient. QUICK VIEW https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/83fc38e2-eb4d-4191-afb3-61a518214737/Package+InquiryFinal.png Folio - B2B: Managing Operations EU: Web - New Forms Created a more intuitive tab view for both inquiry and history making a clear data visualization along with easy navigation for details, history and route information using tabs. QUICK VIEW https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/9eee4536-78d9-4061-8783-c56f4cc4ca68/Notification1.png Folio - B2B: Managing Operations EU: Web - Notification Panel Created a new notification panel to allow users to receive immediate notifications to manage operations. This allowed users to create and be notified if there was a emergency or notification they needed to alert drivers or managers on. Helping manage operations daily more efficiently and effectively. QUICK VIEW https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1865be77-3e7e-4c3d-b559-5ad38830e62b/OldUIADL.png Folio - B2B: Managing Operations EU: Web - ADL: Access Delivery Location Access Delivery Location screens were very old and needed a more intuitive experience along with a better, pronounced data hierarchy to help users manage ADLs based on routes https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/a81e26fe-832c-41e5-9c50-b5438d82cd1e/GPS-RouteAdmin1b.png Folio - B2B: Managing Operations EU: Web - A More Intuitive Experience Creating an interactive map to manage ADLS based on route. QUICK VIEW