https://www.smithdezign.com/presentations-2-1 daily 0.75 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1640835892403-UQ98A04WC9RMVF1GKV0Y/Screen+Shot+2021-12-29+at+10.44.16+PM.png Presentations (Copy) https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/f85c9aa5-3fb6-4213-9e7f-1685f22a535a/%401xUX+Agile+Presentation.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/5b3ce622-f7b8-4c21-85bd-a1aeef23004b/%401xJOurneyMap.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/57ac6e9e-4409-4df5-9da8-fab487ffb68a/AppLauncherCocver.png Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/3ba44824-7acf-42ba-8221-92d47302e2d3/%401xGLobal-Heuristic.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/kroger-b2b-fresh daily 0.75 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6bb2d034-a452-4312-bef0-b7adcbf92125/Screen+Shot+2025-06-29+at+8.21.44+PM.png Kroger B2B Fresh https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c9f75e57-3e1f-4dc5-91c7-724390100592/Old+framework.png Kroger B2B Fresh - Problem #1 There was an existing pilot application however the design had no consistency in terms of UX UI and was seperate URLs all together. Each time a user used a report they would have to book mark the url and be familiar with the interaction. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/251c801e-22e2-4d90-bcbf-826a81d73ef3/Kroger+Design2.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d0745929-0c38-491c-8507-0c30f900d006/Personas.png Kroger B2B Fresh - Problem #2 Users needed one application to be able to track produce from the day it was picked to the day it is received to the customer. This was what they were calling their “Fresh Initiative.” Currently users were manually creating reports from existing backend systems. Causing time, effort users did not have and frustration on their day to day. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/72e1f93c-08b2-4cce-befd-b5fcf0d4c1d1/person-oncomputer.jpg Kroger B2B Fresh - CONDUCTED UT Findings: 70% of users did not know how to use PBI efficiently. Note there were many hidden gestures and experiences that unless you know the platform (Microsoft PBI) in advance you would struggle with using it. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6a42a784-f733-4664-a0ac-202a0e51834c/Help.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/98f248b8-ca6a-43d1-b1b7-e4c1bb0223e2/AI.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/545deec2-31c1-44ee-8291-f1dbbdfe9611/Comparison+Metric.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b33314c6-9acc-4650-97e8-0a1860c7c903/CDoFS-4.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b23e303a-1cd1-436a-a9ad-f6b9e9e6c194/Aging.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/de71b0c9-fa5b-4021-98c4-145f52d40818/Aging-Final.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c9f75e57-3e1f-4dc5-91c7-724390100592/Old+framework.png Kroger B2B Fresh - Problem #1 There was an existing pilot application however the design had no consistency in terms of UX UI and was seperate URLs all together. Each time a user used a report they would have to book mark the url and be familiar with the interaction. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/251c801e-22e2-4d90-bcbf-826a81d73ef3/Kroger+Design2.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d0745929-0c38-491c-8507-0c30f900d006/Personas.png Kroger B2B Fresh - Problem #2 Users needed one application to be able to track produce from the day it was picked to the day it is received to the customer. This was what they were calling their “Fresh Initiative.” Currently users were manually creating reports from existing backend systems. Causing time, effort users did not have and frustration on their day to day. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/72e1f93c-08b2-4cce-befd-b5fcf0d4c1d1/person-oncomputer.jpg Kroger B2B Fresh - CONDUCTED UT Findings: 70% of users did not know how to use PBI efficiently. Note there were many hidden gestures and experiences that unless you know the platform (Microsoft PBI) in advance you would struggle with using it. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6a42a784-f733-4664-a0ac-202a0e51834c/Help.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/98f248b8-ca6a-43d1-b1b7-e4c1bb0223e2/AI.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/545deec2-31c1-44ee-8291-f1dbbdfe9611/Comparison+Metric.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b33314c6-9acc-4650-97e8-0a1860c7c903/CDoFS-4.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b23e303a-1cd1-436a-a9ad-f6b9e9e6c194/Aging.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/de71b0c9-fa5b-4021-98c4-145f52d40818/Aging-Final.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/about daily 1.0 2026-05-25 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1738928259353-BK5HQKPCZW732BNA18C2/me1+copy.jpg Home - me1 copy.jpg (Copy) https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/5ad7219a-2576-4f8d-b294-32efa467681b/1000043373.jpg Home - Welcome! I’m Allison J. Smith, a Lead UX | Product Designer with over a decade of experience crafting innovative, user-centered solutions in fast-paced, often ambiguous environments. My work has primarily focused on SaaS enterprise platforms, where I’ve led strategy, research, and end-to-end design for complex systems across industries such as logistics, healthcare, pharmaceuticals, and government contracting, including work with the U.S. Army. A defining strength of my background is the intersection of design leadership, education and ability to strategize the process. I focus on the initial goals along with creating roadmaps for the bigger picture. With a Master’s degree in Art and Digital Design Education, I’ve not only practiced design at the highest level — I’ve taught it. My experience teaching has equipped me with a unique ability to break down complex methodologies, facilitate strong team collaboration, and elevate design maturity across cross-functional teams. In roles at companies like UPS and Kroger, I’ve led entire product lines, guided product teams in lean, agile environments, and championed design thinking across organizations. Whether launching MVPs or scaling enterprise solutions, I bring a deep understanding of user needs, a passion for design excellence, and a collaborative approach that drives both usability and business growth. · Product Strategy · UX Research · Complex Systems · Agile Teams · Enterprise Workflow Review my work, and if you are interested in contacting me directly, I can be reached at: asmith@smithdezign.com. https://www.smithdezign.com/contact daily 0.75 2026-05-25 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/3459d591-863e-482d-96d7-eec967094d21/20250205_174144.jpg https://www.smithdezign.com/certificates daily 0.75 2026-05-25 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/580d14a6-c100-422e-bea7-1da3c3ffd14b/Screen+Shot+2026-05-25+at+2.28.40+PM.png https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/9c0fd839-2d07-4b5d-9f27-016f255a3569/Screen+Shot+2026-05-25+at+2.34.01+PM.png https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/306b9d1f-91cf-42ab-928f-da4889774ffd/Screen+Shot+2026-05-25+at+2.38.50+PM.png https://www.smithdezign.com/store daily 0.75 2025-09-30