https://www.smithdezign.com/aboutallisonsmith daily 0.75 2026-10-05 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1627867093305-82RS86RX3VBLEXYXIR2L/Me1+copy.png About3 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/7004b94a-a864-4f40-a1d4-06fb473ce202/me5.jpg https://www.smithdezign.com/presentations-2-1 daily 0.75 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/1640835892403-UQ98A04WC9RMVF1GKV0Y/Screen+Shot+2021-12-29+at+10.44.16+PM.png Presentations (Copy) https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/f85c9aa5-3fb6-4213-9e7f-1685f22a535a/%401xUX+Agile+Presentation.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/5b3ce622-f7b8-4c21-85bd-a1aeef23004b/%401xJOurneyMap.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/57ac6e9e-4409-4df5-9da8-fab487ffb68a/AppLauncherCocver.png Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/3ba44824-7acf-42ba-8221-92d47302e2d3/%401xGLobal-Heuristic.jpg Presentations (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smithdezign.com/kroger-b2b-fresh daily 0.75 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6bb2d034-a452-4312-bef0-b7adcbf92125/Screen+Shot+2025-06-29+at+8.21.44+PM.png Kroger B2B Fresh https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c9f75e57-3e1f-4dc5-91c7-724390100592/Old+framework.png Kroger B2B Fresh - Problem #1 There was an existing pilot application however the design had no consistency in terms of UX UI and was seperate URLs all together. Each time a user used a report they would have to book mark the url and be familiar with the interaction. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/251c801e-22e2-4d90-bcbf-826a81d73ef3/Kroger+Design2.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d0745929-0c38-491c-8507-0c30f900d006/Personas.png Kroger B2B Fresh - Problem #2 Users needed one application to be able to track produce from the day it was picked to the day it is received to the customer. This was what they were calling their “Fresh Initiative.” Currently users were manually creating reports from existing backend systems. Causing time, effort users did not have and frustration on their day to day. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/72e1f93c-08b2-4cce-befd-b5fcf0d4c1d1/person-oncomputer.jpg Kroger B2B Fresh - CONDUCTED UT Findings: 70% of users did not know how to use PBI efficiently. Note there were many hidden gestures and experiences that unless you know the platform (Microsoft PBI) in advance you would struggle with using it. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6a42a784-f733-4664-a0ac-202a0e51834c/Help.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/98f248b8-ca6a-43d1-b1b7-e4c1bb0223e2/AI.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/545deec2-31c1-44ee-8291-f1dbbdfe9611/Comparison+Metric.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b33314c6-9acc-4650-97e8-0a1860c7c903/CDoFS-4.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b23e303a-1cd1-436a-a9ad-f6b9e9e6c194/Aging.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/de71b0c9-fa5b-4021-98c4-145f52d40818/Aging-Final.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/c9f75e57-3e1f-4dc5-91c7-724390100592/Old+framework.png Kroger B2B Fresh - Problem #1 There was an existing pilot application however the design had no consistency in terms of UX UI and was seperate URLs all together. Each time a user used a report they would have to book mark the url and be familiar with the interaction. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/251c801e-22e2-4d90-bcbf-826a81d73ef3/Kroger+Design2.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/d0745929-0c38-491c-8507-0c30f900d006/Personas.png Kroger B2B Fresh - Problem #2 Users needed one application to be able to track produce from the day it was picked to the day it is received to the customer. This was what they were calling their “Fresh Initiative.” Currently users were manually creating reports from existing backend systems. Causing time, effort users did not have and frustration on their day to day. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/72e1f93c-08b2-4cce-befd-b5fcf0d4c1d1/person-oncomputer.jpg Kroger B2B Fresh - CONDUCTED UT Findings: 70% of users did not know how to use PBI efficiently. Note there were many hidden gestures and experiences that unless you know the platform (Microsoft PBI) in advance you would struggle with using it. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/6a42a784-f733-4664-a0ac-202a0e51834c/Help.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/98f248b8-ca6a-43d1-b1b7-e4c1bb0223e2/AI.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/545deec2-31c1-44ee-8291-f1dbbdfe9611/Comparison+Metric.png Kroger B2B Fresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ca14f84b2cf79eb60d0d5a0/b33314c6-9acc-4650-97e8-0a1860c7c903/CDoFS-4.png Kroger B2B Fresh - 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