Kroger, the Grocery company, located in the south west, central and east of the United States hired me as a contractor to help them with their Fresh B2B Reporting Dashboard. As the Lead Product Designer I worked closely with the Product Team to gather user requirements and design based on user needs. The application was designed in Microsoft PBI as a result we had some limitations with the UX however was able to increase business revenue and usability by 50%, creating a well established UX for our users.