Welcome to my site! I am Allison Smith, a Lead Designer with over 18 years of experience as a Designer and over 12 years as a UX UI | Product Design Expert!
Additionally, I have taught Art + Design at all levels; focusing on corporate design, digital
design and fine art, which impacted my students both professionally and personally.
I am a full-service digital product agency, specializing in web and mobile applications, leading the E2E product lifecycle, along with educating teams, stakeholders, and students on making the right design decisions for impact.
I have had the opportunity to partner with companies at every stage of the product lifecycle—from early discovery and strategy through UX/UI design, prototyping, launch, and continuous optimization.
My approach is deeply collaborative, working closely with customers, stakeholders, and cross-functional teams to uncover real user needs, align with business objectives, and translate complex requirements into intuitive, high-impact digital experiences. With expertise in modern design systems, enterprise needs, and AI-driven workflows, I create products that not only delight users but also drive measurable business growth, operational efficiency, and long-term scalability. Learn more about me here!
SOME OF MY CLIENTS
Working as Lead Designer for a transformation of an existing web application for Operations in the EU. Increasing business revenue and user efficiency by over 55% through redesign based on user needs.
Working as Lead Designer for a new pilot application for UPS for mobile scan and delivery using Smart Technology.
Conducted both research and design with the ability to increase business revenue upto 40%.
Working as Lead Designer for a Kroger Company. My role was to help build out their new Fresh Initiative Dashboard to help internal users be able to make quick fast business decisions.
Winston Benefits Insurance hired us to act as their Lead Design team to transfer their existing product into a new revised product catering to customer needs.
Approach
Success comes from aligning strategy with collaboration throughout the entire product lifecycle.
My process emphasizes working closely with client members, ensuring shared understanding from discovery through delivery.
By creating clear research and design strategies, we help teams connect on UX vision and goals—balancing user needs with business objectives. This alignment is what ultimately drives meaningful impact and product success.
What my clients are saying
"Our team learned how to think like designers, with consideration to our users and business needs giving the team the ability to meet deadlines and ensure best user experience is developed."
Andrea Dunn, Product Manager, UPS
"Alli has helped us understand design both in general and how to make the data more sensible to our business users. The impact has increased usability and business revenue by over 50%.”
Uriel Munar, Product Manager, Kroger